Apple Macbook Air - The Israeli Connection

There's no doubt that not many can beat Apple's Marketing.

The launch of the new Air included.

As part of this launch, a great commercial has been airing on US TV (below):

 

Great concept - the Manila envelope really substantiates the proportions.

But maybe even better - the commercial's soundtrack...

So I decided to look up who's behind the super catchy song ("A New Soul"). And guess what - its none other than a young, unknown Israeli singer named Yael Naim. (apparently well known in France)

Here's the full song clip... very cute...

Only thing left was to go out and get the CD.

So - Only question left open... How did the Apple marketing people find the song... (The Israeli connection?...)

Technorati Tags: Apple, Macbook Air, Yael Naim, Israeli singer