There's no doubt that not many can beat Apple's Marketing.
The launch of the new Air included.
As part of this launch, a great commercial has been airing on US TV (below):
Great concept - the Manila envelope really substantiates the proportions.
But maybe even better - the commercial's soundtrack...
Here's the full song clip... very cute...
Only thing left was to go out and get the CD.
So - Only question left open... How did the Apple marketing people find the song... (The Israeli connection?...)